Insights & guides
Practical, honest writing for REALTORS® on lead capture, speed-to-lead, multilingual markets, and putting an AI front office to work.
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In Markham, nearly two in three residents report a mother tongue other than English or French. In Brampton, more than half do. Here is what that means for the call that comes in about your listing, and what happens when nobody on the other end can answer it.
No Canadian regulator has made AI self-identification a hard rule. But British Columbia's regulator has put the expectation in writing, and the general truth-in-advertising rules apply everywhere else. Here is what actually governs an AI receptionist, layer by layer, and why we disclose anyway.
TRESA requires the RECO Information Guide to be given and explained before a registrant provides services or assistance to anyone. Here is what that means for the call that comes in before you've said a word.
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